Nook is an AR app that lets designers bring their prints to life by adding it to their own AR world.

Challenge: The task was to create a brand based on any space you like.

Solution: Making the space universal and available anywhere and everywhere.

Core Values:
  1. Authentic- It’s true to it’s nature. Allows one to gauge the true nature of the product by presenting it in a more interactive way, allowing the consumer to get a clear idea of the product.
  2. Innovative- Using new and innovative technology to access a store. Changing your own room to a clothes store in a click of a button, it’s something new.
  3. Accessible- Easy-to-use for everyone. Anywhere and everywhere. Just a click of a button to order and view products to your liking.
  4. Sustainable- All clothes will be created in a very eco-friendly and sustainable way. Giving you a very clear idea of where it’s made and not hiding anything from the consumer.

Brand Vision: A world in which the boundries between tangable &
intangable are blurred, creating an organic experience.  

Brand Purpose: To eliminate the disadvantages of online shopping

Brand Mission: To make you get up but not get out.

︎︎︎ AR App
︎︎︎ Branding
︎︎︎ UX/UI Design

︎︎︎ Strategy
︎︎︎ Motion Design

UK & India